Developing a website, social media campaign or brand identity often takes months, as periods of intense focus alternate with downtime while designers wait for feedback and direction. Make a Mark Asheville aims to speed things up considerably, while helping out a hand-picked roster of local organizations, by packing all the action into a single 12-hour design marathon.
The very first such “make-athon” — the brainchild of Make a Mark founder and director Sarah Obenauer — took place in Roanoke, Va., in 2015. Since then, the idea has spread to seven other cities. And although work on the first Asheville event has been underway since the beginning of the year, the real magic is just about to happen.