Lutea Acupuncture and Herbs is the traditional Chinese medicine practice of Lara Ferguson Diaz.
Lara wanted to find a way to introduce herself and her new practice to prospective patients. Lara recognizes that many people have anxiety about receiving an acupuncture treatment. When patients know what to expect, they are both more likely to schedule a first visit and to approach the visit calmly.
Lara and I had a wonderful time shooting these videos. I wish I had thought to create an outtakes video, because there was some hilarity!
I also shot some informal photos of Lara administering a variety of treatments for use on her website, Facebook and email newsletters.