Architecture

News features 

Student exhibit hints at multitude of options for Haywood Street site

May 5, 2017April 15, 2018 Virginia Daffron 93 Views Architecture, Asheville, Design, development, downtown, environment, government, Mountain Xpress

For years, people in Asheville have confronted three visions for city-owned property at Haywood Street and Page Avenue. One is the area’s

Read more

Marketing 

Leverage Your Big Idea

December 8, 2006August 21, 2016 Virginia Daffron 383 Views Architecture, Design, Engineering

Read more

Marketing 

Corporate Collateral for Margulies & Associates

October 8, 2006August 21, 2016 Virginia Daffron 366 Views Architecture, Design

A companion piece to a series of case studies for Margulies & Associates, this introduction to the firm was designed

Read more

Marketing 

Five Ideas for Marketing Small to Mid-Sized Firms

October 8, 2006August 21, 2016 Virginia Daffron 232 Views Architecture, Engineering

Read more

Marketing 

Case Studies for Margulies & Associates

September 8, 2006August 21, 2016 Virginia Daffron 249 Views Architecture

Margulies & Associates (now Margulies Perruzzi Architects) asked me to develop a series of project profiles to serve as an

Read more

Marketing 

Setting Marketing and Sales Priorities for Smaller Firms

January 5, 2005August 21, 2016 Virginia Daffron 265 Views Architecture, Design, Engineering

Read more